Logical Marketing brings together decades of experience in the book publishing industry with cutting-edge marketing strategy, data analysis, and consumer insight.
Peter McCarthy is a multi-channel marketer and digital strategist. He is among book publishing’s leading digital marketers with over two decades of experience at the cutting edge of web development, digital publishing, e-commerce, distribution, and digital marketing. He frequently writes, speaks, teaches, and comments on the latest developments in trade publishing, technology, and marketing.
Mike Shatzkin is a widely-acknowledged thought leader on digital change in the book publishing industry. In his more than 50 years in publishing, he has played almost all the roles: bookseller, author, agent, production director, sales and marketing director, and for the past 35 years, consultant.
He shares his insights about how the industry functions and how accommodates digital change at his Shatzkin Files blog.
Partner, Director of Operations
Jess Johns is a consultant and digital marketer specializing in publishing, content strategy, and book and author marketing. She has ten years of experience in the publishing and non-profit sectors and has a background in data and analysis, writing, research, and design.