Mike Shatzkin has been involved in the publishing business for more than 50 years. He has written or co-authored six traditionally published books, and two collections of his blog posts have been published as ebooks.
For more than two decades, he has been a thought leader and among the most prominent observers of the industry’s transition in the digital era. In addition to Logical Marketing, Mike founded and leads The Idea Logical Company, a consulting firm working on strategic issues for publishers and their trading partners and he is co-founder, with Michael Cader, of Publishers Launch Conferences. PLC stages education events exploring digital change with a global perspective.
Mike organized many industry conferences and events before PLC was organized and has spoken at industry gatherings across the globe. His work has appeared regularly in trade journals for decades. The client list of The Idea Logical Company has included all the top publishers in the US, many in the UK and elsewhere, leading wholesalers including Ingram, leading retailers including Barnes & Noble, and numerous suppliers of technology and other services to publishers including big systems providers (Klopotek and Publishing Technology), specialist digital services (NetGalley and Newgen), and industry services and not-for-profits (BookScan, Copyright Clearance Center, Book Industry Study Group).
Mike’s experience in publishing is as varied as it is long. Aside from his author credentials, he has been an editor, a production manager, a sales director, and has sold rights in many venues, including for Hollywood development. His early experience, including a stint as sales and marketing director for a distributor, was with lots of small publishers. Since he was engaged for several years by John Wiley starting in the mid-1980s, Mike has worked primarily with the world’s largest houses as clients or on behalf of clients.
Mike’s specialty is “change”, particularly as it relates to digital strategy and the publishing supply chain.