We believe that ideal marketing puts the right book in front of the right potential reader at precisely the right moment and place.
We believe that the most efficient marketing, especially for publishers, is primarily digital in nature.
Effective digital marketing requires research, constant experimentation, and deep and nuanced technical knowledge. This is true of marketing anything in the digital realm. It is particularly true for authors, books, and brands.
So, we begin with research. Very informed research with the goal of identifying precisely how to reach the largest audience of likely readers to maximize sales, the most typical goal we encounter. That said, it all begins with goals and we can work to any; research done in the absence of the understanding of how to properly apply it to business objectives might as well not have been done at all.
We embrace every tool and data-gathering technique available to understand and optimize an author, title, or brand’s online presence to match the identified core and adjacent audiences. We embrace every means of outbound and inbound techniques — paid advertising and earned media alike — to ensure that maximum, highly targeted, and efficient reach is achieved. We are multi-channel, applying insights gleaned from search, social media, and other “digital audience” attributes to the physical world as well.
At the core of what we do is understanding audiences — demographics, beliefs, and behaviors of potential readers – online and off.
We know that getting digital marketing correct is difficult. It takes time and and ever-evolving expertise. We see agencies serving other industries to alleviate this fact.
We believe that no one can do everything at the highest level and that publishers do many things.
We believe in focus and doing one thing very, very well.
We developed the Logical Marketing Agency to bring our focus on providing a sophisticated and nuanced understanding of SEO, consumer data, tools, technology, data to the publishing industry and book marketing.
In a world of near-infinite possibilities, data and research empower publishers, agents, authors, and brands to target and focus their efforts to meet their business objectives. The key to making sales is to put the right message in front of the right person at the right time. Our approach centers around understanding the audience first, to develop an optimized foundation. Then we support our clients in testing, observing, and reacting over time to continually adjust to and take advantage of changes in the market.
With an exhaustive range of tools and tactics at our disposal, we gather, analyze, and utilize available data and apply best practices to help our clients develop audience-centric and data-driven marketing tactics and strategies.
- Analyze demographic, psychographic, and behavioral data to better understand your core audience and suggest others
- Optimize an author or brand’s online presence across search and the social web
- Craft search engine optimized title metadata, targeted to reach the right audiences
- Highlight digital marketing gaps and opportunities for specific titles
- Develop 360° assessments and marketing strategies
- Support growth in online and physical retail channels
- Execute informed paid media campaigns, including creative development and A/B testing, and reporting
All right-sized to fit publishing budgets and goals.