Some items that caught our eye last week:
- Over at The Shatzkin Files blog, Mike Shatzkin shares his perspective on nuanced SEO:
“Writing copy without knowledge of the potential audiences, the language they use, the frequency with which specific search terms arise, the ability to interpret what they mean about consumer intent, and the other people, places, and things (let alone books!) competing for those terms, is not going to achieve the desired results for discovery, no matter how accurately and eloquently the book’s content is described.”
- Social Bakers provide some extremely useful and detailed Facebook ad data, context, and analysis
CTRs, CPCs, ad types, more… Value is apparent in the massive (often underpriced) inventory, but it is unlikely to last long.
- With Amazon’s new feature Amazon Giveaway you can now run promotional giveaways to create buzz, reward your audience, grow your followers and customers.
- While Instagram continues to solidify itself as the new social media star, John Egan walks us through the app’s 14 Eye Opening statistics:
“While it’s possible for just about any brand to use Instagram, the platform itself is most appealing to brands and industries that are more visually oriented,” Peters adds. “Instagram helps create a visual connection between a brand and a consumer or potential customer.”
- Nate Silver walks through the current Fivethirtyeight model for Oscar predictions (they went 5 for 6 this year and plan to improve the model)
“I have sought to simplify the method, making the link to the FiveThirtyEight election forecasts more explicit. This approach won’t be foolproof either, but it should make the philosophy behind the method more apparent. The Oscars, in which the voting franchise is limited to the 6,000 members of the Academy of Motion Picture Arts and Sciences, are not exactly a democratic process. But they provide for plenty of parallels to political campaigns.”