In a guest post on Digital Book World’s Expert Publishing Blog, Peter McCarthy offers five reasons social media will always sell more books.
Despite what some savvy folks have called the “link-bait” title (we are, after all, marketers)…the five reasons demonstrate the clear value to be derived from social efforts and how that value is often overlooked or disregarded by methodologies of studying ROI which lack nuance or imaginative application.
In something of a spoiler, here are the five reasons, though we suggest checking out the full post for specific examples and to get a sense of, again, the nuance, as that is where the value lies.
- The Core Book-Buying Audience Uses Social Media (and so do all those other folks who will buy books if they hear about them…)
- Real Consumer Data
- Identifying Adjacent Audiences
- Making the Next Campaign Easier
Also of interest: more DBW guest posts by Pete.