Some items that caught our eyes last week:
We learn more about Google and Twitter’s new partnership and (most) everything you need to know:
Why else would Google want to cozy up with Twitter? Because Google is about all about information – and preferably timely information. Twitter gets timely.
Users aren’t satisfied with the information that is four hours old. They want information that is four seconds fresh. That’s precisely why Twitter was invented. The Knowledge Graph and the Social Graph merge ever more closely…
A really useful walk-through: Defining Audiences with Google Analytics Custom Dimensions.
Whether you are rebuilding your website, deciding on content for a landing page, or creating advertisements for digital or traditional media, it truly pays off to know exactly who your target audiences are.
So what’s prompting the close of Amazon’s E-Commerce store in 2016? Retailers have begun the search for answers:
ChannelAdvisor Corp’s CEO Scot Wingo told Internet Retailer that Amazon had begun notifying its Webstore customers this week of plans to discontinue the service in the coming year.
“We have about 100 customers that utilize the Amazon storefront technology,” said Wingo, “We are working with them to find new solutions.” 100?
Mike Shatzkin makes an important case on why No author website rules of the road in publishing contracts is a big fail for the industry over at the Shatzkin Files.
The topic of author websites and what the relationship between publishers and authors around them should be is a big “fail” for the publishing industry at the moment. Nobody seems to have thought this through. Publisher policies are all over the lot, even within houses, and that demonstrates that agents haven’t figured out what policies and publisher support an author should require.
Ready to bust through the digital marketing jargon? Excellent. Here’s a primer.
In digital, a ‘good user experience’ is one that helps somebody accomplish a task in the most efficient, effective and enjoyable way possible. There are many elements that comprise user experience, ranging from the visual design, the way we interact with the product (website/technology/software) and how we interact with it.