Some items that caught our attention last week.
Teens still love Instagram best, but Snapchat is gaining fast
Over the years, there have been periodic panics about teens abandoning Facebook, but the latest stats suggest the slide is over for now. According to these stats from Piper Jaffray compiled by Statista, 14% of US teens say that Facebook is the most important social network to them—the same as 6 months ago.
Snapchat Now Gets Over Six Billion Views a Day, Up Three Times From This Spring
Snapchat has continuously added new features over the past year, and it looks like it is paying off. Snaps and videos in the app are now being viewed over six billion times a day. That’s a massive three times increase from just this past May, when the company told Bloomberg that it was serving two billion views daily. The company confirmed the six billion views figure to The Financial Times in a report published this weekend.
5 Google Analytics Features You Probably Don’t Use Enough (Or Haven’t Even Heard Of)
While regular Google Analytics users are probably well-versed in the “Audience” and “Acquisition” reporting tools, there are so many other features that tend to go untouched or unnoticed. These are tools that could completely transform how you manage your digital presence moving forward. Even if you’re among the most avid of users, here are five Google Analytics features that you may not be as familiar with.
How Machine Learning Works, As Explained By Google
“The recent revelation that Google is using machine learning to help process some of its search results is attracting interest and questions about this field within artificial intelligence. What exactly is “machine learning” and how do machines teach themselves? Here’s some background drawn from those involved with machine learning at Google itself. Yesterday, Google held a “Machine Learning 101” event for a variety of technology journalists. I was one of those in attendance. Despite the billing as an introduction, what was covered still was fairly technical and hard to digest for me and several others in attendance.”
Amazon to open its first bricks-and-mortar bookstore
Amazon said it would open a brick-and-mortar store in its Seattle hometown on Tuesday, stocked with books and Amazon devices, like Kindle e-readers. The company sent an email to customers announcing the new store in a mall near the University of Washington. Amazon said the books on the shelves in its new store will be based on customer ratings, sales on its website and other measures. Customers can buy books there at the same price as online, Amazon said.
Several other pieces of note:
- The Atlantic offers a think piece on Twitter: The Decay of Twitter
- Typically insightful post from Benedict Evans: Mobile, ecosystems and the death of PCs
- Mike Shatzkin looks at books as brands and the opportunities to sell book-branded merchandise