Some items that caught our attention last week:
As Google rolls out its mobile-friendly algorithm update (aka Mobilegeddon), Dr. Pete of Moz answers the question “How far did the sky fall?”
…after weeks of speculation bordering on hysteria, it’s time to see what the data has to say about Google’s Mobile Update. We’re going to do something a little different – this post will be updated periodically as new data comes in. Stay tuned to this post/URL.
Just prior to the update, Techcrunch noted that over 40% of the Fortune 500 could be negatively impacted…
It’s surprising how common it still is to come across websites from top brands which haven’t been properly optimized for the smartphone or other smaller screens. Apparently, they do need the threat of a downgrade from Google in order to make any changes.
Even more changes for the Facebook News Feed as it Reprioritizes Your Real Friends Above Pages
No one likes brands more than their friends, and there are plenty of ways to get their marketing updates. Facebook’s unique value is keeping you up to date on your real-life friends. So to “get this balance right” Facebook today announced it’s reconfiguring News Feed to show content from close friends higher up, which may push posts from business Pages further down.
Here’s why the tone of your Facebook posts matter, and three examples of publishers that are doing it right.
‘Tone’ is something that’s often talked about in the context of successful Facebook posts. It’s the way that you present your stories to your audience in a way that’s appropriate to them, and it isn’t always that easy to strike a successful balance.
For the most part, even the big names who’ve controlled publishing for centuries are looking to experiment, and finding new titles from among the ranks of the indie bestseller lists. The current climate can be summed up in a statement that has been made since the beginning of the digital revolution: there’s never been a better time to be an author or a reader.
Our own Pete McCarthy explains how Audience Research Needn’t Be Costly or Time Consuming
The line between “conventional wisdom” and “misconception” is often thin, blurry and easy to stumble over. As the book marketing world sharpens its digital chops, misconceptions tend to result from insufficient experience with, and incomplete understanding of, a particular tactic. In my experience, it’s that holistic sort of nuance that makes all the difference.
Learn how to tell a story. When you tell a story the reader’s brain becomes more receptive to a sales message. We see this in TV advertising all the time, but it always works for ecommerce. There are techniques in assessing whether or not a story is suitable and also how to actually tell the story.