OptiQly acquires Logical Marketing
OptiQ.ly: OptiQly, a marketing technology start-up focused on optimizing the display and sales of books, ebooks, and other products at online retailers, announces it has acquired Logical Marketing (logical-marketing.com), the boutique digital marketing consultancy founded by Mike Shatzkin, Pete McCarthy, and Jess Johns. With this acquisition, Logical Marketing will expand its services to help OptiQly clients enhance discovery of authors and books.
Changes going on around here
LMA Co-founder Mike Shatzkin on his Idea Logical blog: “This post is personal, but it is also business. It’s about the shifts taking place in my personal corner of the publishing world, but which will soon enough touch the marketing of many books.”
Some items that caught our attention last week.
Amazon bundles 1,000+ books and magazines into your Prime subscriptions
The Next Web: “In addition to faster shipping for products from its online store, Amazon’s Prime subscription plan offers numerous benefits, including unlimited photo storage, as well as music and video streaming. It’s now adding books and comics to its premium offering for users in the US with Prime Reading.”
A Round-Up of My Columns for Publishers Weekly
Jane Friedman: “Last year, I began regularly contributing to Publishers Weekly on the topic of independent authorship and publishing.”
Bowker Now Cites at Least 625,327 US Indie Books Published in 2015
Publishing Perspectives: “We believe that this is the first time such a number has been known. It is, to the best of our knowledge, the most authoritative count of indie titles published in a single year. It does not include indie works that don’t have ISBNs registered to them. But to our knowledge, it now stands as the single best indicator of the size of the discernible indie market in the USA.”
How to Get Verified on Twitter (If I can do it, you can too!)
Buffer Blog: “You can apply to be Twitter verified and receive a blue checkmark badge next to your name…It does provide a bit of an ego boost and celebrity moment to see the blue badge, but here’s the real kicker: There are significant business/brand advantages to being Twitter verified.”
The Keyword: Is this thing on?
Google: “The Keyword is all the stuff we had across 19 blogs, in one place — so you don’t have to hop from one blog to another to find the latest update. If you’re looking for something from Google from now on, chances are it’s here…”
Introducing Pixel, our new phone made by Google
Google: “Today, we announced for the first time a family of products that brings people the best of Google through hardware and software made by Google. We’re excited that the lineup features the first phone made by Google inside and out — Pixel.”
The most epic Fail Whale of all: What if nobody wants to buy Twitter?
VentureBeat: “After years of being the subject of criticism over an endless list of business and strategic pratfalls, Twitter may be on the verge of receiving the worst insult of all: Nobody wants to buy it.”
Learning SEO by Looking at Anomalies
SEO by the Sea: “Sometimes one of the best ways to learn is to question why you see something that you possibly shouldn’t be seeing. This can produce more interesting lessons than even digging into things like patents and whitepapers. For instance, I published a post last night, October 4th, 2016, on Context Vectors. On Twitter this morning, Dan Shure had a question about the snippet for my post, wondering why the snippet date was April 10, 2016. I knew the answer immediately.”
Penguin 4.0: How the Real-Time Penguin-in-the-Core-Alg Model Changes SEO – Whiteboard Friday
Moz: “The dust is finally beginning to settle after the long-awaited rollout of Penguin 4.0. Now that our aquatic avian friend is a real-time part of the core Google algorithm, we’ve got some changes to get used to. In today’s Whiteboard Friday, Rand explains Penguin’s past, present, and future, offers his analysis of the rollout so far, and gives advice for going forward (hint: never link spam).”