Some items that caught our attention last week.
If Amazon pricing of ebooks is the problem, is agency actually the right solution?
Logical Marketing Co-founder, Mike Shatzkin: “In the past week, I’ve had conversations with leading executives at two of Amazon’s competitors in the ebook space. They had strikingly different takes on whether the agency pricing regime, which is now in place by contract with all five of the biggest trade publishers, helps keep competitive balance in the ebook marketplace or prevents it.”
Follow-up: A first at this blog: walking back the assumptions that were the basis of the last post
How to Increase Website Traffic by 250,000+ Monthly Visits
Ross Hudgins from SiegeMedia: “I’ll be honest… the title of this post is a lie. The number is actually larger… but I thought you wouldn’t believe me. The accurate, true-to-life title I should have used is “how to increase website traffic by 500,000 monthly visitors”… because that’s what we achieved.”
Big Companies Should Collaborate with Startups
Harvard Business Review: “Growth is increasingly hard to come by, so large companies are increasingly looking to entrepreneurs to help them find it.”
Instagram Now Has More Advertisers Than Twitter
Marketing Land: “More than 200,000 brands have bought ads from Instagram, and 75% of them are outside the US.”
Pinterest for Authors: A Beginner’s Guide
Kirsten Oliphant at JaneFriedman.com: “Every few months another social platform emerges and I can almost hear a collective groan: “ANOTHER platform? Really?” Finding the balance between actual writing and all the online promotion is a real struggle for writers. Lately I’ve heard many voices saying that writers need to be on Pinterest. With all the platforms to choose from, is Pinterest really an effective platform for writers? This is, of course, a trick question. A better question (and one for any platform) is: Can Pinterest help you reach your goals?”
Google kills right-hand PPC ads: How should marketers respond?
Econsultancy: “Ads will now only appear at the top and bottom of SERPs. To give some context around what this means for search marketers, we asked several experts for their take on why Google made this decision, and also how marketers need to adjust their PPC campaigns as a result.”
Freelance Publicists Contact Sheet 2016
From Market Partners International: “Publishing Trends’ annually updated contact sheet of freelance book publicists includes 73 firms and individuals specializing in a wide range of genres and approaches.”
Digital Book World 2016 is Next Week
This year, Logical Marketing Co-founder Peter McCarthy will be doing a “Marketing Master Class” on Monday March 7th: “Audience Research: Tools, Tactics, and Techniques.” He will be on a panel Tuesday the 8th: “The Book Buyer’s Journey: Understanding the Consumer Path to Purchase“. In addition, he will be moderating Rand Fishkin’s SEO Q&A that same day.
And as has been the case for many years now, Mike Shatzkin will be speaking, hosting and moderating many sessions throughout the 3-day event.
We hope to see you there.