With an exhaustive range of tools and tactics at our disposal, we gather, analyze, and utilize available data and apply best practices to help our clients develop audience-centric and data-driven marketing tactics and strategies.
- Analyze demographic, psychographic, and behavioral data to better understand your core audience and suggest others
- Optimize an author or brand’s online presence across search and the social web
- Craft search engine optimized title metadata, targeted to reach the right audiences
- Highlight digital marketing gaps and opportunities for specific titles
- Develop 360° assessments and marketing strategies
- Support growth in online and physical retail channels
- Execute informed paid media campaigns, including creative development and A/B testing