Some items that caught our attention last week.
WordPress Security Update Released, Immediate Download Recommended
WordPress version 4.4.1 is a security and maintenance release which fixes a flaw that could allow a site to be compromised by a cross-site scripting vulnerability. A cross-site scripting vulnerability is a type of code injection where malicious content can pass from one site to another through bypassing the same-origin policy.
Major Google Update is in Progress
“Yesterday we reported a significant volatility level in Google’s results but it looks like that was only a warm-up. Today is like nothing we’ve seen in 2015. It’s bigger than Penguin 3. The only event with the greater impact on search results was PayDay Loan update back in May 2014.”
Why Consumer Intent Is More Powerful Than Demographics
Marketers who rely only on demographics to reach consumers risk missing more than 70% of potential mobile shoppers. Why? Because demographics rarely tell the whole story. Understanding consumer intent is much more powerful. Lisa Gevelber, Google’s VP of marketing, shares how starting with intent can help you reach more of the right people than demographics alone.
How to Create an Evergreen Facebook Ad Campaign
“As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. The reason this happens is often quite simple. They are showing the same ad or group of ads to the same people. Eventually, the effectiveness will diminish.”
Flurry: Time Spent on Phablets Increased 334% in 2015
Flurry Analytics has released its 2015 Year in Review, analyzing the growth of app usage last year. The company found overall app usage increased by 58 percent in 2015, with ‘app usage’ being defined as a user opening an app and have a ‘session’ within it.
Amazon Added 500,000 Items to Prime in Six Months by Changing One Key Policy
Most changes Amazon makes to its core shopping business are aimed at making its Prime membership program more attractive. One recent change to a key seller policy is accomplishing that by expanding the catalogue of products eligible for Prime two-day shipping.
Libraries Lend Record Numbers of Ebooks and Audiobooks in 2015
Overdrive, the leading supplier of digital content to libraries and schools, reported Tuesday that, in 2015, readers borrowed more than 169 million ebooks. This marked a 24-percent increase over 2014. There was also a notable spike in audiobook usage, which saw a faster growth rate than ebook library borrowing.
- Goodreads to host Emma Watson’s new ‘feminist book club’
- “16 mobile theses” from the erudite and thought-proving Benedict Evans.