Some items that caught our attention last week.
Major news for advertisers. Google Announces Customer Match: Upload Email Lists For Search, Gmail, YouTube Ad Targeting
Customer Match marks the first time advertisers will be able to set bids and create specific ads tailored to customer audience segments built with first-party data.
In our humble opinion, this is excellent. Finally, A Social Media Marketing Strategy That Puts You Right In The Middle Of Your Target Market
Most conversation about social media strategy sucks. Write compelling headlines, use interesting photos, follow “influencers” Pfffft…. what a crock of shit. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be.
It’s not just about Google anymore. Not at all. Desktop Search: Google May Have Peaked Last Year According To comScore
Google down nearly 4 points vs its high of 67.6 percent share last year.
Always good to hear what marketers believe about what they do now, and will be doing in the future. At least what they say they believe. What Technologies Are Most Important to Marketers?
While content marketing is still projected by those surveyed to be the most important marketing technology in the next 12 to 18 months, SEO, currently second-most-important to US B2B marketers at 71%, faces a decline to 41%, which will render it fourth in importance. CRM will also drop significantly, from 68% currently to a projected 29% response of most important.
And the titans continue to clash: Amazon to Stop Selling Apple TV and Chromecast
Amazon said on Thursday that it would stop selling devices from Apple and Google that compete with its own streaming media players, escalating the entertainment battle between the major tech companies.