Some items that caught our attention last week.
Meet the Guy Behind Amazon’s Secret Retail Store Plans
Re/code: “The man behind the Kindle is leading Amazon’s project to create the retail stores of the future. And bookstores are just the beginning. These are two of the new details Re/code has uncovered about Amazon’s plans for expansion into physical retail. They come a day after the CEO of a large shopping mall company said he believed Amazon was planning on opening 300 to 400 bookstores, sending panic through the retail industry. Here’s what else we found.”
Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More
HubSpot: “Not a data analyst? No worries. Check out the list of tools below. From data collection to design, this roundup of resources is designed to make it easy for anyone to get started with data storytelling.”
What’s Next, As Google’s Head Of Search Leaves & Its Machine Learning Chief Takes Over?
Danny Sullivan at Marketing Land: “After 15 years, Google search chief Amit Singhal is moving on. In his place, machine learning head John Giannandrea is taking over. The rise of the machines?”
Can SEOs Stop Worrying About Keywords and Just Focus on Topics? – Whiteboard Friday
Rand Fishkin of Moz: “Should you ditch keyword targeting entirely? There’s been a lot of discussion around the idea of focusing on broad topics and concepts to satisfy searcher intent, but it’s a big step to take and could potentially hurt your rankings. In today’s Whiteboard Friday, Rand discusses old-school keyword targeting and new-school concept targeting, outlining a plan of action you can follow to get the best of both worlds.”
One Thing Is Killing Content Marketing and Everyone Is Ignoring It
Joe Pulizzi of The Content Marketing Institute: “A few weeks before the start of the New Year I led a workshop on content marketing for about 50 small-business CEOs and operations managers. They came from all different industries…What wasn’t diverse were the ways they were marketing their companies. Most had e-newsletters. All of them had Facebook pages. Every one of these senior leaders was concerned about search engine rankings…Another consistent characteristic? Not one of them was happy with their marketing.”