Some items that caught our attention last week.
Really nice piece over at The New Web: iOS 9 content blocking will transform the mobile Web: I’ve tried it.
The next version of iOS comes with a major new feature called ‘content blockers’ which will allow users to install apps that block trackers, advertisements and other unwanted content for the first time. Much has been written about the impending threat of ad blocking on iOS — it’s the first time blocking mobile advertisements en masse will be possible and publishers may face an existential threat to their revenue streams.
As site architecture, content, user engagement, and other elements collide into SEO best practices, Dan Petrovic provides an enlightening piece on User Behaviour Data as a Ranking Signal
Question: How does a search engine interpret user experience?
Answer: They collect and process user behaviour data.
Types of user behaviour data used by search engines include click-through rate (CTR), navigational paths, time, duration, frequency, and type of access.
Okay, another question, this one from Conversion XL. Half of Your Site Elements Are Useless. Which Half?
Over half of your site elements don’t affect conversion rate the way you think they do. How to find out which elements help and which hurt your conversion rate? The solution is existence testing.
Facebook Passes Milestone: 1 Billion Users In A Day. A big deal, perhaps increasing Facebook being seen as representative of most of “the world.”
CEO Mark Zuckerberg reports that the social network was used by more than 1 billion people on Monday.
PEW Research released an update to their look at social media usage. Marketing Charts boils it down nicely with this graphic.