Some items that caught our attention last week.
Google’s Book-Scanning Project Ruled to Be Legal ‘Fair Use’
Google’s book-scanning project is back on track. The world’s biggest search provider can keep adding to its digital library of millions of books without paying their authors, a U.S. appeals court said, ruling that the effort is “fair use” of published material under copyright law.
The Best Data Scientists Know How to Tell Stories
When hiring data scientists, people tend to focus primarily on technical qualifications. It’s hard to find candidates who have the right mix of computational and statistical skills. But what’s even harder is finding people who have those skills and are good at communicating the story behind the data.
Report: 75% of Marketers Are Using Influencer Marketing
Influencer marketing has been the big buzz topic of the year. Many marketers realize the power of connecting with influential social media users, and as a result many have increased their budgets throughout the year. A report from Augure examines the effectiveness of influencer marketing this year, and other nuanced changes in the market.
What 1 Million Tweets Taught Us About How People Tweet Successfully
Given 140 characters, how can you make the absolute most of every single word, hashtag, and link in a tweet?
3 Must-Read Stats on the State of Inbound Marketing in 2015 [New Research]
Every year, the marketing industry undergoes some serious changes. New technology emerges, people’s behaviors change, and as a result, marketers are often left with an entirely different playing field.