Some items that caught our attention last week.
How to Build Your Brand With Instagram: 4 Tried-and-True Tips
Instagram is a platform that has demonstrated tremendous growth. In fact, the Instagram community grew to over 400 million users this past year. Despite its impressive reach, many business owners are still overlooking its marketing potential. As a result, they’re leaving high levels of engagement, brand awareness, and even profit on the table. But why?
Forget the doomsayers: Media is a fine career choice thanks to the digital shiftEvery so often, a journalist who thrived in the old days decries the current state of mostly digital journalism and discourages youngsters from pursuing a career there. Things were so much better in the old days, these columns usually say. Nowadays, everybody’s just chasing clicks, it’s a race to the bottom for advertising money, great journalists can’t find decent paying work, and the work isn’t very satisfying — basically woe and gloom. Here’s some data that suggest journalism isn’t such a bad career choice after all.
How to Build the Right Traffic Metrics Dashboard for 2016 – Whiteboard Friday
What you measure is what you’re able to improve. While there’s no one magic solution that works for everyone, setting yourself up for success involves measuring your traffic metrics the right way, so you can identify areas to work on and implement the right actions. In the first Whiteboard Friday of 2016, Rand [Fishkin] explains what you need to include when building your own traffics metrics dashboard in the new year.
Medium: An Ideal Content Marketing Platform? (Infographic)
Content marketing is only useful when it reaches the right audience. While there are many small steps to success, network selection could be the earliest decision that makes or breaks a campaign. An infographic from Yourescapefrom9to5.com takes a look at why Medium might be the perfect choice for content marketing.
Digital Marketing Challenges and Changes 2015: The Best of Stone Temple Consulting
“Here at Stone Temple Consulting one of our primary guiding principles is to be ‘surfing ahead of the wave’ in digital marketing. That’s why we have this big blue wave on the wall of our office common area where we all see it every day. Here are several top lists of our most popular content published this past year. I’ve ranked blog posts and video content separately, and ranked blog posts by number of social shares and traffic driven, and videos by number of YouTube views.”
A very useful primer. Snapchat for Business: A Guide for Marketers