Some items that caught our attention last week.
Google Officially Expands Twitter Into Desktop Search Results
After experimenting with tweets on Google’s desktop results, Google has made this feature live for all English searchers globally.
40 Pros Share Tips for Successful Influencer Marketing Campaigns
With influencer marketing, businesses can take advantage of the influence of popular digital creatives. But this strategy is not without its challenges. Many brands struggle to identify the right influencers for their campaigns, while others hesitate to relinquish creative control, which undermines the organic nature of influencer marketing.
Content Marketing: What Separates Success From Failure?
If you want to invest in content marketing — and you should — then make sure you’re ready to play the long game.
New research: Companies plan to massively increase spend on marketing analytics
A new research report on marketing analytics shows that brands plan to increase their spending on the category by a whopping 73 percent over the next three years. For big market cap B2C companies, it’s closer to a 100 percent increase. The category not only shows massive growth, but also a lot of funding — more than a billion dollars of VC money has been invested in data analytics companies so far this year.
Why Effective, Modern SEO Requires Technical, Creative, and Strategic Thinking
There’s no doubt that quite a bit has changed about SEO, and that the field is far more integrated with other aspects of online marketing than it once was. In today’s Whiteboard Friday, Rand [Fishkin of Moz] pushes back against the idea that effective modern SEO doesn’t require any technical expertise, outlining a fantastic list of technical elements that today’s SEOs need to know about in order to be truly effective.
Two pieces of news last week that foretell changes in the ebook marketplace
One news item is that reading on phones is really taking off. More than half of ebook consumers use their phones at least some of the time and the number that primarily read on phones is up to one in seven.
The other is that the German ebook market will shortly be predominantly DRM-free. With Random House fast-following fellow global publisher Holtzbrinck in ditching the digital locks, one of the largest non-English markets in the world is going where the English-language market has determinedly refused to tread.
And, oh yeah, apparently Amazon is a very interesting place to work.