Some items that caught our eye last week:
- Lots of major news from Google:
- A formal announcement that mobile usability is now a ranking factor in mobile results. Combine this with Google’s testing of a red SLOW warning within mobile SERPs indicating slow sites (note: they tested the mobile usability as a factor 4 months ago or so) and, well, the message is clear. Build for mobile. Now.
- The kids in Mountain View have re-upped their “firehose” deal with Twitter, enabling them to index user tweets and display them in search result pages as they deem appropriate. What might this mean for SEO?
- Pinterest’s monetization push is picking up steam (and resulting in some nice new ad units).
The scrapbooking site is developing a new ad, a “multi-pin carousel” that will allow marketers to place several images in a single promoted pin, according to ad agency executives briefed on the company’s plans.
- A study of mobile purchasing trends provides some surprising data:
The study indicates that when buying stuff online, most people still prefer to use desktops and laptops. But mobile is becoming an increasingly important sales channel across vertical and especially for one above all others: groceries. Books and media, by the way, less so.
- Penguin unveils an interesting vision of how to sell books to consumers in 2015 with a new site inspired by the iPod’s clicking wheel…
Penguin Books turns 80 this year. To celebrate its birthday, the British imprint of the world’s largest publishing house is releasing a new series of 80 books, entitled Little Black Classics, to be sold for just $1 each on Kindle and as paperbacks.
- The FCC has voted on neutrality. Now what?
The vote was especially meaningful for the thousands of startups whose combined voices convinced the FCC to take action. Many find themselves wondering where to go from here…
- Mike Shatzkin makes the case: the most lucrative path for authors may still be the oldest one.
Because there are self-published books achieving commercial success, publishers are well aware that the funnel for projects managed by the agents is not delivering them every book that might sell.