Some items that caught our attention last week:
Just when you thought you couldn’t be blown away by another Social Media statistic, along come the latest facts that are even more incredible. Businesses [that] are relentless in building a following on social media are in fact creating their own publishing platforms, growing their marketing channels and content distribution networks.
Are the Fortune 500 Ready for Google’s New Mobile Search Algorithm?
The use of mobile devices is quickly surpassing PC usage so companies that don’t have mobile friendly websites are clearly at a disadvantage. In addition Google has been publishing details about how changes to its search algorithm will favor mobile friendly sites over non-mobile friendly ones.
Ten Hidden Gems in Google Analytics: Do Smarter Web Data Analysis!
Regardless of the tool you have, it is always prudent to take a fresh look at a familiar tool every once in a while and see what you’ve been missing. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature.
Six Creative Ways to Integrate Social Media and E-Mail Marketing
Few people make buying decisions anymore based on information from a single medium. So when marketers focus all their energy on one channel, they could be missing out on other opportunities and the natural rhythms of the buying cycle.
Amazon & HarperCollins reach a seemingly amicable multiyear deal on ebook and print pricing
HarperCollins issued a brief statement Monday saying it had “reached an agreement with Amazon and our books will continue to be available on the Amazon print and digital platforms.” An Amazon spokeswoman declined a request for comment.