Some items that caught our attention last week.
The Impact of Responsive Design on Email Engagement
MarketingProfs: “Brands that have adopted responsive email design are receiving many more clicks on the content inside their messages, according to a recent report from Yesmail.”
How Any Author Can Update Their Book Data on BookBub
BookBub blog: “Do you need to update the cover image of one of your books on BookBub? Or is there a book appearing on your BookBub Author Profile that was written by a doppelganger with the same name? Whatever it is you’d like to update on your Author Profile, it’s easy to submit a change request. Here’s how any author can update their book data on BookBub.”
Google’s right-side Adpocalypse: What really happened (DATA)
Search Engine Land: When Google changed its SERP display last month to eliminate ads in the right rail, many search marketers panicked. Now that the change has been live for a while, columnist Larry Kim looks at the data to determine what, if any, damage occurred.
MarTech Conference: Here are this year’s Stackie Award winners
Marketing Land: “Five companies were selected for how they visually presented their marketing stack of technology tools.”
Will Facebook Instant Articles Affect SEO?
Search Engine Journal: “At first glance, Facebook Instant Articles may not seem like they will have a huge impact on SEO. After all, the purpose of Facebook Instant Articles is simply to create a better user experience for mobile users by giving publishers a better way to present their content in the Facebook app.”
Facebook launches Delivery Insights to help advertisers make better ads
Marketing Land: “New tool in Ads Manager spotlights underperforming ads and offers suggestions for improvement.”