Some items that caught our attention last week.
Google Keyword Planner’s Dirty Secrets
While nearly every search marketer will rely on Google Keyword Planner data at one point or another, especially while doing keyword research, the reality is that the data is often untrustworthy and should be viewed with great skepticism. Whether you plan to use it to help build a paid search campaign or determine which content to write, there are huge caveats to the numbers presented as Average Search Volume.
Barnes & Noble Wants to Become More Than Books
[New CEO Ron Boire] is leading a push to rebrand Barnes & Noble as more than just a bookstore by expanding its offerings of toys, games, gadgets and other gifts and reshaping the nation’s largest bookstore chain into a “lifestyle brand.”
Four Tools To Break You Out Of The Keyword Research Box
Need inspiration for expanding your keyword research? Columnist Paul Shapiro has some creative suggestions for you.
Get To Know Your Audience Using Social Media – 10 Tools to Help
“Decide on who you want to speak to and stick with it. Then use these tips and tricks to learn as much about people in your target audience as you can.”
5 More Excel Tips To Get You Through Your Workday
We’ve gone through Excel tips and tricks numerous times here on PPC Hero. I have found that I am constantly learning new things about the program that make working with data easier and more user-friendly to whoever I’m sending it to. Excel is capable of doing so much more than what the majority of people use it for, so today we’ll go through a few features that are commonly overlooked.
Hachette CEO Michael Pietsch on the Future of Publishing
“I’ve been hearing about the demise of book publishing since the first day I stepped through the doors of a publisher back in 1978. But here we are still, publishers like Little, Brown, with histories going back 100 and 200 years. What other American industry has companies still in existence after two centuries, evolving and modernizing but still doing much the same work?”
Instagram Account No Longer Needed for Instagram Ad Campaigns
Facebook launched Instagram Ads a while ago and while the launch was highly anticipated, many businesses didn’t jump on the opportunity to advertise on Instagram. The Instagram audience might not be for everyone and ads required a linked Instagram account that of course needs upkeep.