Some items that caught our attention last week.
How A Dip In Overstock’s Organic Rankings Contributed To An 17% Stock Drop
Overstock saw a large drop in their stock price [on November 10th]. A contributor to the decline was an Google algorithm shift.
Related: How to Prioritize SEO Tasks & Invest in High-Value Work Items – Whiteboard Friday
Pinterest Introduces Visual Search Tool for Finding Items Without Text
Pinterest has announced the introduction of a visual search tool for its platform on mobile and the Web, allowing users to search for items contained in pinned images without using text.
Related: Study: Pinterest Ad Spend Has Skyrocketed — Up Nearly 8X Since January
TensorFlow: smarter machine learning, for everyone
“…we’ve built an entirely new machine learning system, which we call “TensorFlow.” TensorFlow is faster, smarter, and more flexible than our old system, so it can be adapted much more easily to new products and research. It’s a highly scalable machine learning system—it can run on a single smartphone or across thousands of computers in datacenters.”
Related: How Machine Learning Works, As Explained By Google
Twitter Has Spoken: The Heart Beats The Star
Despite outcries when Twitter changed its favorite star into a like heart, Twitter says that it has seen an uptick in activity since the switch.
How to Target Audiences Accurately Using Interest Targeting on Facebook
The brilliance of Facebook’s ad platform lies in its ability to target prospects with laser-like precision. Not surprisingly, marketers were quick to recognize the tremendous opportunity the “interest targeting” option offered. However, while many businesses are actively attempting to leverage the seemingly limitless possibilities of this function, many are failing to optimize their efforts, ultimately limiting success while wasting time, energy and money.
Related: Facebook Retargeting Spend Increases: New Research
A Google patent was granted on October 20th, 2015 titled Producing a ranking for pages using distances in a Web-link graph. It presents some changes to Google’s original PageRank.