Some items that caught our attention last week.
eConsultancy: The four major marketing sinkholes… and how to get unstuck
Skill Scarcity, Tool Trauma, Silo Sorrow, Data Delusion…
HubSpot: How to Search in Google: 31 Advanced Google Search Tips
If you’re like me, you probably use Google many times a day. But chances are, unless you’re a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way — and it’s not hard to learn.
HBR: How Marketers Can Personalize at Scale
Marketing has entered its “uncanny valley” moment. That term was first used to describe the deep unease people feel when a robot or computer-generated human facsimile nearly succeeds in passing itself off as the real deal. It may walk like a person and talk like a person, but without the nuance, context, and tone that make for real engagement, what’s left rings false. And that’s off-putting.
ChiefMarTec.com: 5 stages of maturity in marketing technology categories
This is the first of several articles leading up to my predictions for marketing technology in 2016. Because martech is a relatively complex space, I thought it would be helpful — at least for my own thinking — to break out a couple of foundational ideas, which we can then build upon. Let’s start with the illustration above, the 5 stages of maturity in marketing technology categories.
Publishing Trends: Top 5 Publishing Articles/Blog Posts of the Week 11/23-11/27
Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know.