Some items that caught our attention last week.
Oyster, a Netflix for Books, Is Shutting Down. But Most of Its Team Is Heading to Google.
In a blog post on Monday, Oyster’s founders said they were “taking steps to sunset” the company’s service, which launched in 2012. “We believe more than ever that the phone will be the primary reading device globally over the next decade,” they wrote. “Looking forward, we feel this is best seized by taking on new opportunities to fully realize our vision for e-books.”
Mike Shatzkin responds, offering the view that “What Oyster going down demonstrates is not mostly about the viability of ebook subscriptions.”
The mobile web is slowly dying as people spend nearly all their time in apps
People who run ad-supported web sites are freaking out over new technology in Apple’s latest mobile operating system that makes ad blocking software easier to build. But it may not matter that much, as people have already turned away from browsing the web on their phones. In the last two years, the average amount of time Americans spend on their smartphones every day has grown dramatically, from 2 hours 38 minutes to 3 hours 40 minutes, according to data from Yahoo’s mobile analytics subsidiary Flurry, charted for us by Statista.
How a Social Media Audit Can Improve Web Traffic By 300%
According to Shareaholic’s “Social Media Traffic Report,” the web’s top eight social platforms – including Facebook, Pinterest, Twitter, StumbleUpon, Reddit, Google+, LinkedIn, and YouTube – drove 31.24% of overall traffic in December 2014, up from 22.71% just one year earlier.