Some items that caught our attention last week.
Facebook offers Customization and Control: New Tools for Video Publishers
Today we’re excited to introduce enhancements to our video upload system and a new Video Library. The enhanced video upload flow gives Page owners customized distribution options for videos on Facebook, while the new Video Library is a simple, centralized place to manage videos.
Moving beyond Reddit as gossip fodder, Marketing Sherpa offers 21 Subreddits Every Digital Marketer Should Subscribe To
The real trouble with Reddit, even for marketers who are familiar with the platform, is its unfriendly UX and search feature. It’s very difficult to find the subreddits you should be following. To help give you a head start with finding marketing subreddits, here’s a list of 21 you should probably be subscribed to if you’re not already…
eConsultancy shares interesting survey data on Why Marketers Haven’t Mastered Multichannel
In a June 2015 study by Lewis PR, 84% of senior marketers worldwide said multichannel marketing was a key focus of their current marketing strategy, and the same percentage intended to increase marketing spending on such campaigns in the coming year. However, marketers may not be getting the support they need to actually implement such efforts, despite recognition from upper levels…
Dice-K Miyoshi’s Medium piece offers a concise and actionable Beginner’s Guide to Google Analytics Remarketing from an ex-Googler
In the context of Paid Acquisition, the power of Remarketing is undeniable. Being able to interact with those who have already experienced your site is a huge advantage to accelerate the growth of your product. However, there is a more powerful method to maximize the potential value of Remarketing…Surprisingly, GA Remarketing is still underutilized by most Paid Acquisition marketers in spite of its cost-effectiveness.
Mike Shatzkin responds to Amazon’s new author alert feature seeing it as yet Another wake-up call from Amazon as they serve author interests better than publishers have
The Authors Guild and its allies have recently appealed to the Department of Justice to investigate Amazon’s possible monopoly control of the book business. It is hard to quarrel with the fact that Amazon delivers more of the publishing output to consumers than any single account ever has and that they are, inevitably, changing the economics of the business as a result.
Although those fighting Amazon can and will point to what they consider to be situations where Amazon takes unfair advantage of its marketplace position, there are two aspects of what has transpired over the past 20 years that the critics who plead for government intervention will almost certainly ignore…