Some items that caught our attention last week:
Cool and instructive set-ups to be found here: “21 marketing technology stacks shared in The Stackies“
Says ChiefMartec.com founder, Scott Brinker: “I’m pleased to announce the results of our first-ever “Stackies” awards. As a quick recap, we invited marketers to send in a single-slide diagram of their marketing technology stack, the different marketing software products that they use in their work, organized in a way that makes the most sense to them.”
From the folks at Cognitive SEO, powerful time-savers: “69 Amazing SEO Bookmarklets to SuperCharge Your Internet Marketing“
“To come to the help of all SEO’s out there, and others, we’ve comprised the biggest and most explicit list of high quality SEO and online marketing bookmarklets you’ve ever seen on the internet.”
Mike Shatzkin draws something of a line in the sand: “The publishing business as we have known it is not going away any time soon“
“A friend who has actually been working fulltime in the book business since I was still in college and who remains active was speculating at BEA about the “next big disruption” in our business. He’s expecting it sometime pretty soon.
I don’t think I am.”
Another timely and super-practical post from the folks at Buffer: “10 Proven Tactics to Grow Your Instagram Following and Engagement“
And for marketers, it’s an especially interesting time. The company just announced that it will open its feed to all advertisers and begin testing a “Shop now” button that allows users to click on a link to buy a product advertised.
In addition to noteworthy changes at the top of its management ranks, Twitter made a very nice addition to its ad product: “Twitter Advertisers Can Now Target Categories of Installed Apps“
“Twitter today introduced an advertising tool that enables targeting people based on the categories of apps they have installed on their phones.
The company said the new targeting feature will allow app advertisers to reach people more likely to be interested in their companies’ apps. The feature also allows targeting of users in app categories related to those they have installed and combine with other Twitter ad targeting.”