Some items that caught our attention last week:
Andreessen Horowitz analyst Benedict Evans shifts and the “discovery issue” conversation in his modestly-titled post, “Search, discovery and marketing“
“However vast any person’s basic reading may be, there still remain an enormous number of fundamental works that he has not read” — Italo Calvino
Google Analytics is useful, and it’s free, but getting the most out of this tool can be enhanced with the following tips…
Amidst the flurry of activity around their advertising products, Facebook announced the noteworthy “Lead Ad” service. Social Media Today provides the details.
Lead ads simplify the process of getting people to sign-up for a newsletter or submit information to a business by enabling Facebook to auto-fill the required fields with their existing Facebook profile data.
The ever-excellent Buffer blog gives us, “The Biggest Social Media Science Study: What 4.8 Million Tweets Say About the Best Time to Tweet.”
Imagine removing all guesswork when you schedule your tweets, knowing the times that work for maximum clicks and maximum engagement.
Over on the Moz blog we get a series of nuanced, advanced, content marketing tips and tools from Bill Sebald: “Building Better Content By Improving Upon Your Competitors“
A content strategy doesn’t go far if it’s phoned in. Take all the help you can get, even if it’s from a competitor. Learn from businesses who took steps before you. They may have very well discovered the holy grail. Competitive research has always been a part of any marketing campaign, but scratching the surface only gets you superficial results. Look deeper to uncover more than just a competitor’s marketing plan, but the very reason why the competitor may be beating you in search.