Some items that caught our attention last week:
Marketing Land takes a look at Mobilegeddon Hits & Misses
It has been more than a month since Google’s mobile update occurred, and many marketers are moving on to the next thing, having not seen much of an impact from the update formerly known as “Mobilegeddon.”
Not every site is so lucky, however. Looking at the data, it’s clear that many sites were not only hit by the mobile update, but hit hard.
Eric Enge at Stone Temple Consulting also looks at the mobile hit noting that Mobilegeddon: Nearly 50% of Non-Mobile Friendly URLs Dropped in Rank
In this study, we look at the impact of the so called “Mobilegeddon” update. This update was viewed as being a potentially very large update. At SMX Munich, Google’s Zineb Ait Bahajji was quoted as saying that its impact would be larger than Panda or Penguin. In addition, at SMX Advanced, yesterday, June 2nd, Google’s Gary Illyes reiterated that the Mobile Update indeed had a bigger impact than Penguin and Panda combined.
The folks at Simply Measured braved Mary Meeker’s annual Internet Trends report to extract the 9 Things Social Media Marketers Need to Know…
The reason that Mary Meeker’s yearly Internet Trends report is so legendary among savvy marketers is that it covers everything you need to know about…well…the internet. From national demographics to buying behaviors and social trends, this 196 page report has become a staple on the digital marketer’s reading list.
Because social marketing is the name of my game, I pulled out tidbits which specifically relate to this field, but I highly recommend flipping through the whole report/deck, which you can find here. You’ll gain a whole new understanding of the marketing landscape and your target audience.
Mike Shatzkin writes on a topic near and dear to our hearts in his post titled Market Research used to be a silly idea for publishers but it is not anymore.
…over the past 20 years, because a very large percentage of the book business’s transaction base has moved online and an even larger part of book awareness has as well, consumers have also been leaving lots of bread crumbs in plain digital sight…
Search Engine Land updates their fun (and ever-useful) Periodic Table of SEO Success Factors
Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors or “signals.” SEO is about ensuring your content generates the right type of signals.