Some items that caught our attention last week.
What to Do When the Wrong Page Ranks for Your Keyword(s) – Whiteboard Friday
Moz: “Picture this: You discover that your site is ranking for a keyword you’ve been targeting. Cause for celebration, right? But what if that ranking page is irrelevant, wrong, or simply not the best choice? This situation is more common than you might think, and results in a good deal of frustration for SEOs…”
How St. Martin’s Press Doubled Down on the Success of The Nightingale to Take it to Greater Heights
Goodreads blog: “It’s a rare breed of book that flies high enough to make it onto the bestseller lists and stay there for more than a year. With more than 65 weeks on the New York Times Bestsellers List, Kristin Hannah’s The Nightingale not only shows no signs of losing steam, but is gaining momentum….But how did we get here?”
Netflix Studied Your Binge-Watching Habit. That Didn’t Take Long.
The New York Times: “At a time with more scripted television than ever, how long does it take to finish a season of a show? According to Netflix, not much time at all. Subscribers who finish the first season of a show generally do so in a week, Netflix says. And those viewers are dedicating a significant amount of time to do it: They watch about two hours a day….”
This chart shows the generational shift that’s taking place in media
Business Insider: “Newspapers are dying and the internet is rising. The Bureau of Labor Statistics recently highlighted a stark indicator that this generational shift in the nature of media is happening: Since October of last year, there have been more people employed in internet publishing than by traditional newspapers…”
Are marketers overspending on TV, display and even SEO?
eMarketer: “Econsultancy’s Media Budgets Index, in association with Datalicious, compares media budget allocation with perceived media consumption. I’ve picked out some highlights from the worldwide survey of 678 relevant senior staff, including overspend and underspend by channel.”
Media Companies’ Reach Per Facebook Post Plummeting in 2016 (Study)
SocialTimes (AdWeek): “Facebook has introduced several features and initiatives aimed at boosting the presence of media companies on the social network, so why are those media companies seeing their reach per post nosediving?”
RankBrain Survival Guide
Blind Five Year Old: “This is a guide to surviving RankBrain. I created it, in part, because there’s an amazing amount of misinformation about RankBrain. And the truth is there is nothing you can do to optimize for RankBrain.”
- HubSpot: “17 Data Visualization Tools & Resources You Should Bookmark“
- Jon Loomer Digital: “It’s Official: Facebook Text Rule in Ad Images is Changing“
- SocialTimes: “The Latest Ad Specifications for Social Networks“
- Andreessen Horowitz: “AI, Deep Learning, and Machine Learning: A Primer“