Some items that caught our attention last week:
Google rolled out substantial changes to its search algorithm last week. Dr. Pete from Moz (who created the “weather forecast” to monitor Google’s changes) saw the leading indicators and has done some great initial analysis
Yesterday morning, we woke up to a historically massive temperature spike on MozCast, after an unusually quiet weekend. The 10-day weather forecast [found a day hitting] 101.8°F, one of the hottest verified days on record, second only to a series of unconfirmed spikes in June of 2013. For reference, the first Penguin update clocked in at 93.1°.
In a busy week, Google launches Real-Time Trends
You can now explore minute-by-minute, real-time data behind the more than 100 billion searches that take place on Google every month, getting deeper into the topics you care about. During major events like the Oscars or the NBA Finals, you’ll be able to track the stories most people are searching for and where in the world interest is peaking…
Meanwhile, Facebook upgrades its Ad Manager and Power Editor
Facebook Advertisers will soon see major enhancements within their ad interfaces. Big improvements are coming that will increase the congruity of ad creation and editing with data and metrics as well as the usability and searchability within an account…
Sprout Social provides a very useful post focused on “All of the Social Media Metrics that Matter” for outbound marketing via social channels
…the real question is, do you know where to find them, and are they all necessary for your business. In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business.
Lastly, for (most) bloggers, the folks over at Torque provide a terrific, in-depth guide to setting up the ever-powerful and popular Yoast WordPress SEO plugin
The plugin by team Yoast is one of the best plugins out there. It is powerful, offers tremendous value, is meticulously updated and supported and used by literally hundreds of thousands of users…
However, with its multitude of settings, it can be overwhelming—especially for beginners. Therefore, in this article we will take an in-depth look at how to use WordPress SEO by Yoast—from set up and configuration to day-to-day use.