Some items that caught our attention last week:
Last week’s Pew Research study of U.S. smartphone use in 2015:
10% of Americans own a smartphone but do not have broadband at home, and 15% own a smartphone but say that they have a limited number of options for going online other than their cell phone. Those with relatively low income and educational attainment levels, younger adults, and non-whites are especially likely to be “smartphone-dependent.”
Over at Copyblogger, a very useful Quick-Start Guide to Measuring Your Content Marketing Efforts:
If an action happens online, it can likely be measured. You need a plan to effectively measure the tasks that impact your business goals.
Here’s Why You Should Be Building Trust, Not Traffic when it comes to your marketing strategy:
When people “like” something, they are only lightly and temporarily bonding with it. But when they share something, it is a bold and intimate act. They are raising their hand in a virtual way and saying, “I believe in this. I stand for this. Pay attention.”
Great tips here for digital marketers & writers: A complete guide on how to use Medium to raise your marketing efforts:
How well does content do on Medium? Or, does it do well enough to publish your stuff there? The answer will likely depend on what you’re able to get on your personal blog. Mike Essex tested the results for his writing on Medium and found that publishing there was well worth his time.
Spending $50 on Facebook ads and not getting any sales doesn’t mean the channel doesn’t work and you should give up on it. It may just take more money to find the right audience that will respond best or changing the ad design and copy to something that speaks to your audience better. It really does take some time and patience to figure each channel out.
On Marketplace, Malcolm Gladwell, Forrester Research’s James McQuivey, and our own Pete McCarthy respond to rumors surrounding the latest in the HarperCollins and Amazon deal:
A snapshot of some aspects of the industry context in which these talks are occurring, beyond the obvious focus of terms of sale and co-op advertising. “In the past, publishers were business-to-business companies at the end of the day. They didn’t know who the end reader really was,” McCarthy says. Both McCarthy and McQuivey point to Harpercollins as one of the major houses trying to change this B2B focus. McQuivey also speaks to the brand and financial hits Amazon took during its protracted negotiations with Hachette.